#mydentity is a premium Hair Colour range formulated by celebrity stylist and social media powerhouse Guy Tang.
The range includes Direct Dyes; Demi-Permanent and Permanent hair colour; Developer; and Creme Lightener and Haircare Australia are the exclusive distributors in Australia.
Growing up, Guy Tang struggled everyday with his identity not knowing who he was or what he wanted to do in life. It wasn’t until he discovered hair that he found purpose, direction, and a calling. Looking to make a difference and change the world by doing hair Guy found his identity and #mydentity was soon born. #mydentity is about being a friend, a #HairBestie, and inspiring other stylists to find their very own #mydentity.
#mydentity was created by Guy to customise the colours that previously were only dreamt of, colours that were missing from hair at the time. #mydentity was to walk the line between fashion and fun & excitement. But most of all the driver was the desire to create a community that empowers the #Hairbestie family and enables everyone to find their #mydentity. Because when you know who you are, you have the courage to do anything you dream of.
Discover Guy’s secret for creating a perfect sun-kissed balayage.
Discover Guy’s techniques for sectioning, lightening and optimal hair colour placement on naturally textured hair with #Mydentity’s range of permane...
Create gorgeous silver hair with #Mydentity.
Discover how to apply and deliver a perfect Rose Gold hair colour with #Mydentity hair colour.