About Olaplex

Olaplex is exclusively distributed in NZ by Haircare New Zealand, and is the original, unique and patented chemistry that multiplies bonds and cross-links broken bonds. Olaplex did not create a product category – Olaplex is the product category.

Olaplex gives colourists confidence, the insurance and the ability to colour or lighten hair at any level without the risk of breakage. Olaplex is a bond multiplier containing a single active ingredient, Bis-Aminopropyl Diglycol Dimaleate.

Olaplex works by finding single sulfur hydrogen bonds and cross linking them back together to form disulfide bonds before, during and after services. Disulfide bonds are broken via chemical, thermal, and mechanical processes.

With a plethora of different uses and applications, Olaplex can be used in your colour services as a stand-alone treatment, with its single active ingredient repairing the hair from within, the result is stronger and healthier hair, plus colour lasts longer with more vibrancy.


Why Use Olaplex

  • It builds and repairs broken bonds to restore the integrity of your client’s hair.
  • Reduces porosity of your client’s hair to make their colour last longer and prevent fading.
  • It increases elasticity and can restore their hair to its natural texture and state.
  • There is a service for every client whether it be full service in colour or a quick 10 minute treatment to tame unmanageable hair.
  • Add a layer of protection and extra TLC during lightening or chemical processing.


How to Use Olaplex

Olaplex is a complete internal reparative treatment. In addition to being used during colour, perming and straightening services, Olaplex can be used as an:

  • 3-step service upgrade including a client-take home to repair hair during chemical services.
  • Express treatment to quickly restore or boost the condtion of your client’s hair.
  • Take home, retail portion to continue the strengthening of bonds in between salon visits.


Every Client, Every Service

Olaplex is not just for colour clients! You can use Olaplex Backbar No. 2 in a range of ways on virgin or chemically treated hair to repair and protect. Discover the Olaplex Mini Treatment and a range of applications including:

  • Express mini treatment
  • Cutting lotion
  • Detangle unmanageable hair
  • Booster for natural curl
  • Soften wiry, grey hair
  • Beard treatment


Stock Olaplex in Your Salon

Olaplex is exclusively distributed in NZ by Haircare New Zealand. To stock Olaplex in your salon, call us on 0800 505 385 or fill out our contact form.


Olaplex Education

If you haven’t used Olaplex before, we strongly encourage you to educate yourself on how Olaplex works. The Olaplex App, Help Area and YouTube channel all provide a wealth of information on how Olaplex works and how you can use it in your salon. 

And for real-time advice, you can join the Olaplex Users Facebook Group for answers to your questions 24/7.

Educators For Olaplex

Haircare NZ Educator




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  • Olaplex Business Insider


    Come together with like-minded business owners, managers and trainers to network and share the unique world of Olaplex. ...

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