About Moroccanoil

A story of success, an impulse for innovation and a relentless pursuit of simple, high-performing products fashioned an iconic brand: Moroccanoil. What began as a single, revolutionary product has grown into an unprecedented brand in less than a decade—a global sensation embraced by high-profile celebrities, runway, film and television stylists, top editors and women worldwide. 

Moroccanoil began when our co-founder, Carmen Tal, was traveling in Israel. After a colour service that left her hair badly damaged, a friend brought her to a salon where she experienced an astonishing oil treatment. The result was that her hair instantly transformed from damaged to shiny, smooth and manageable.  Inspired by the incredible results, Carmen set out to share this unique oil treatment and its benefits with women around the world. At the time, oil treatments were unconventional for hair but Carmen was undeterred by this obstacle. She and her husband teamed up with a group of visionaries to perfect this amazing formula. The result - they introduced Moroccanoil to the world.

Moroccanoil's formulas not only leave hair naturally smooth and shiny but also improve its actual condition to make it stronger with each use. With a passion for empowering beautiful transformations with it's diverse and extensive range, Moroccanoil is revolutionising the hair care industry, preferred by professionals and consumers alike.